Using print, packaging, takeaways and interactive advertising, this campaign suggests that with no external sounds, learning to read lips might help you catch pertinent messages passersby may send.
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flipbook takeaway included in the packaging



Banner Ad. The user can type in a message and scroll across the bar to “flip” the book on the right.



Partnering with the Apple Store's in-store computers, Bose allows customers to record, load, and send their own digital flipbooks.